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Vespa: The Complete History From 1946
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Product details
Hardcover: 436 pages
Publisher: Giorgio Nada Editore (September 15, 2011)
Language: English
ISBN-10: 8879115286
ISBN-13: 978-8879115285
Product Dimensions:
9.5 x 1.5 x 10 inches
Shipping Weight: 5.1 pounds
Average Customer Review:
4.8 out of 5 stars
7 customer reviews
Amazon Best Sellers Rank:
#712,947 in Books (See Top 100 in Books)
This book is more expensive than others of similar venue. But content wise it is hands down the book to own for the Vespa enthusiast. If you buy only one book buy this one. it covers the marque end to end and with facinating detail. Corporate history, personalities, competition, model evolution, advertising, marketing and technical it's all there. Vespa scooters define Italy. While the rest of the west may have found motorcycles more appealing to some extent, scooters capture the heart and sould of Italy. This book celebrates the Vespa and that soul. Vespas outside of Italy are cultish. Ride one and you'll understand why. They made sense in post WWII 1946 and with modern technology make sense today. The book is about the joy of Vespa. No other scooter on the planet has this kind of panache and image recognition. If for no other reason read it to learn how to advertise and market successfully, year after year.
As described and a very nice addition to my library. Very informative and photos are 1st class Recommend to any Vespa enthusiast
Awesome coffee table book! I love the history and all of the photos!
Excellent book with lots of detail. The book is a good reference for anyone interested in Vespa scooters. It will be a perfect gift for any Vespa enthusiast.
I recently purchased a Vespa 300 gst. I remembered the Vespas of years ago and wanted to know more about the history and details. This is a great book and gives a lot of details over the history of the Vespa.
This is a great book with loads of pictures. It has a lot of history about the Vespa. Even if you are not a Vespa owner you will be delighted with this book.
I find a lot of info concerning my old Vespa
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