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Photography has been the business and the passion of LIFE since the original weekly magazine's inception in 1936, and it continues to be the business and passion of LIFE Books and LIFE.com in the new millennium. But photography has surely changed during these many decades. The rigs and gear of old have given way-first slowly, then all at once-to sleek miracle machines that process pixels and have made the darkroom obsolete. The casual photog puts eye to lens, sets everything on auto and captures a photograph that is . . . perfectly fine. One of LIFE's master shooters-in fact, the final in the long line of distinguished LIFE staff photographers-was Joe McNally, and he has always believed that with a little preparation and care, with a dash of enthusiasm and daring added to the equation, anyone can make a better photo-anyone can turn a "keeper" into a treasure. This was true in days of yore, and it's true in the digital age. Your marvelous new camera, fresh from its box, can indeed perform splendid feats. Joe explains in this book how to take best advantage of what it was designed to do, and also when it is wise to outthink your camera or push your camera-to go for the gold, to create that indelible family memory that you will have blown up as large as the technology will allow, and that will hang on the wall forevermore. As the storied LIFE photographer and photo editor John Loengard points out in his eloquent foreword to this volume, there are cameras and there are cameras, and they've always been able to do tricks. And then there is photography. Other guides may give you the one, two, three of producing a reasonably well exposed shot, but Joe McNally and the editors of LIFE can give you that, and then can show you how to make a picture. In a detailed, friendly, conversational, anecdotal, sometimes rollicking way, that's what they do in these pages. Prepare to click.
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Product details
Flexibound: 256 pages
Publisher: Life (October 19, 2010)
Language: English
ISBN-10: 1603201270
ISBN-13: 978-1603201278
Product Dimensions:
8.2 x 0.8 x 9.2 inches
Shipping Weight: 1.6 pounds
Average Customer Review:
4.7 out of 5 stars
66 customer reviews
Amazon Best Sellers Rank:
#766,559 in Books (See Top 100 in Books)
Finally, a book that puts it all together. Over the years, in my never-ending quest to snap a decent picture, I have purchased literally hundreds of books on photography. Generally speaking, these books have been a disappointment; I've always felt that there's one crucial step that I've either missed, not understood, or the author has left out. Many of my 'How-To' photography books remain half read, put down in frustration because I just don't get the concept.In other words, those books made me feel dumb. This book doesn't.McNally has an incredibly easy-to-read style, explaining everything from how to turn the camera on to the most advanced techniques in a very down-to-earth manner. Concepts are explained in detail, but without technical jargon. The book is also beautifully illustrated with fantastic photos that illustrate each concept perfectly. A small caption under each photo explains the F-stop, shutter speed and ISO used, which I found very helpful. The "Everything You Need To Shoot Like The Pros" part of the title is extremely accurate.For fledgling photographers, avid hobbyists and aspiring pros, this book is an indispensable resource.
Somewhat dated material, but the range of topics covered for photographers starting out is terrific. I bought this for my 13 year old grandson, and I may keep it myself for awhile. Even a more experienced shooter as I (been at it for 60+ years) has lots to learn from differing treatments and explanations of the usual topics. And, I have yet to find anything Joe McNally touches that isn't worth my time to stop and learn.This is a used book, and I managed to find it at a very reasonable price. It arrived in excellent condition -- typical of my experience with the used book vendors selling through Amazon.com.
Good tool for getting the "big picture" (no pun intended) on photography.It's an excellent resource for anyone trying to get serious about photography. It helps you understand important principles about photography like exposure, the properties of lenses, and how to control light. The biggest contribution it made for me was helping me easily and quickly understand how aperture, shutter speed, and image sensitivity (ISO) not only work together to expose an image, but also affect other properties like Depth of Field (DoF), motion blur, and graininess/noise.Most, or all, of the images used in the book include the settings they were shot at, so once you understand what the figures mean, you can understand how it affected the shot taken.It's also very easy to read (almost conversational) and because of this makes a great book to lend or gift to others. I purchased this here to replace another copy that I lent out to a friend.If someone is throwing down $500+ on a DSLR or Mirrorless Interchangable Lens camera, then you need to learn how to use it. This doesn't mean learning the menu and interface. This means being able to put it on Manual mode and get a properly exposed image. Otherwise, you're paying for a heavy and expensive point-and-shoot. This book will help you get to where you need to be.It arrived intact and in a timely manner. I bundled with another couple books for free shipping. It was a good experience overall.
I really liked reading this book. I like that Joe explains everything clearly, in plain English that we can easily understand without "dumbing it down"... the book has the feeling of having a friend explain something to you. I guess I'm trying to say that the book is very breezy and casual. I always go back to this book for reference when I need to look something up. You can go back and forth and read the chapters as you need. And even within the chapters, you don't have to read everything in order; just refer to the part where he explains the concept you need to know more of RIGHT NOW. He's a great photographer, but he's also a good teacher. Seeing how he can get his points across thru writing, I can only imagine how good he'd be in person. I highly recommend it!
I found this book excellent. I've read The Hot Shoe Diaries: Big Light from Small Flashes and other works by Joe McNally and I like to lump him into my small category of "photographer-writers that don't give me the Zzzzs" (this category also includes Scott Kelby). While there are many excellent books on photography, I struggle with most like they are math text books. Joe keeps things interesting and entertaining which equals to me actually retaining easily what he writes.The book was full of great tips and reminders to help me improve my photography, which is hopefully what you are looking to do as well. It's a hard call for me if this book would really digest well with the "I just took my DSLR out of the box, now what" beginning photographer. However I still say give this book a shot as it's hard to find writing more engaging to the novice then Joe's.On a side note I couldn't help but think while reading the "Joe's Tip" sections that they were under the directive of LIFE to be lumped into a book of "Everything You Need to Not Make Your Adorable Children Look Awful with Your New Expensive Camera." A lot of the tips I felt were directed to the throngs of parents buying the best camera they can afford and crossing their fingers for studio level results on the playground. As I've noticed literally everyone and their mother has a DSLR in hand for any daily event, I can't help but think this is where the tips were generated from. And for my other facetious comment, not exactly in love with the subtitle of "Everything you need...". I hope you know this book isn't everything you need to shoot like the pros (nor should that be a goal IMHO), but it can be a small part in getting you towards taking better photos.
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